Value Added Distribution

Leads Innovation Pvt. Ltd. team works closely with partners in the planning and development of their strategies. We place the customer first to keep focus on providing value above and beyond the products we offer. We believe that the success of distribution channel and its partners go hand in hand. Therefore, being a VAD, we offer differentiating services and solutions that provide additional benefits to their clients thus, helping them achieve and even exceed their objectives. The support is provided to the trade, technical and marketing levels to bring added value to the channel that will create long-lasting customer relationships.

Why Us


We started our journey several years back with the vision of creating a sound socio-technical environment for all. Our customers, vendors, and clients are our strengths who motivate us for channelizing all our potential towards serving them in the best possible manner. We strive towards establishing a strong relationship with our clients, vendors and customers by providing them the best technology products and services.

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Brand Story


A shift from personal computing to mobile computing, the changing IT landscape has witnessed many changes. It has also moved on from physical infrastructure to virtualized spaces along with legacy investments being replaced by ‘as-a-service’ models. With these changes in terms of technology, new opportunities have been created for brands in the technology, distributions and solutions space.

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